Day 467 – Creative Like Bill Belichick, Pt.2.

So yesterday I suggested that relatives could take inspiration/lessons from sports and hopefully I will convince you today.

Bill Belichick is the most successful NFL coach ever because:

  • He stays focused on the overall goal and works hard to achieve it
  • He never goes through the motions and always trains with purpose
  • He makes sure that he puts the right players on the pitch at the right time
  • He doesn’t panic if things don’t seem to be working early on in the season and understands the importance of late on in the game and the season
  • He doesn’t waste time talking about the game

So how does this translate into being creative?

Be really clear about what you are trying to achieve.

Belichick knows the season is about winning the Super Bowl and so is the pre-season and the post-season. If you want to write a novel then that is the goal, nothing else. Prepare. Execute. Analyse to make next year’s performance better. It is hard work so put in the hours. Be focused and cut out distractions. Commit and achieve.

Practise with purpose and put what you learn into action.

A very underestimated part of what Belichick does is the practice field. The Patriots train with crowd noise. They train with old and scuffed up balls, removing as much of the grip as they can. They try to recreate conditions similar to the ones they will play in. All practice is purposeful.

It can be hard if you are time pressed for your creative pursuit but you need to practice. If you are a writer then try and find an extra couple of hundred words which are based on what you are writing, or will write in the next chapter. It might be character descriptions, or scene setting, or dialogue. If you are an artist you might need to experiment with colour, or sketch certain body parts, or try different techniques for applying the paint.

Use the creativity you need for that particular moment.

Don’t get distracted or show off. Use the skills to produce the elements you need to make that particular chapter, or picture, or composition, exactly as you need it. Be prepared and execute. If the scene is your chapter is heavy on dialogue, then make sure you have been practicing that element. Listen to good movies or tv, listen to or read good scenes from books and plays.

Don’t Panic!

Sometimes, particularly in the early stages, things might not go quite the way you had planned. It happens. Work out why and fix the issue. Sometimes there might not be a specific problem, you just didn’t execute well enough, so make sure you do the next time. Keep pressing on and know everything will come together late on in the season when it really matters. You may have zigged when you wanted to zag but keep the process going and remain focused on the end result.

Don’t waste time and energy.

Monosyllabic answers and repetitive phrases at press conferences are communicating that this isn’t where we win championships and Super Bowls.

As creatives we have platforms which can really boost the audience for our creativity in ways which no other writers/artists have had before, but it can also be a massive distraction. Social Media is the press conference. Learn from Bill. Don’t waste your energy and know it is taking time away from your main job. It is necessary, which why even he does them, but his conduct tells you that he knows what is important. The end result.

So Create Like Bill! And I hope to see you all in the Hall of Fame! (But don’t be surprised if Bill doesn’t speak with us!)

Day 466 – Creative Like Bill Belichick, Pt.1.

I’m not trying to alienate anyone here by mentioning the New England Patriots Head Coach Bill Belichick. I understand that the franchise and the coach are like Marmite – you love them or you hate them.

For full disclosure I am a San Francisco 49ers fan, but as a sports coach you have got to learn from the best and the 6 Super Bowl victories simply make him the best.

I was listening to the Sky Sports NFL podcast, with the excellent Neil Reynolds and Jeff Reinebold, where they were finishing up their pre-season ‘state of the franchise’ thoughts and the final team being mentioned was the Patriots.

It occurred to me that surely the secrets of Belichick’s success could be applied to being creative.

Hear me out.

Players on a team are ultimately a set of skills and experiences. The coach uses those skills and experiences to craft a win. You get enough wins in a season then you get the big prize at the end; but even if you don’t, those wins remain achievements in themselves.

As a creative you gather together as many skills and experiences as you can. You use those to produce a piece of work. You put together a good enough body of work then you are often acknowledged/rewarded/awarded titles and prizes.

Let me be more specific.

You are a writer. You gather your group of players – in this case authors/books/characters/plots from across all your years of reading. You use this knowledge, these skills and experiences, to write a chapter – to win. You win as many regular season games as you can – you write as many chapters as successfully as you can. Losses and ties mean you need to do some revision. The post-season is where you hone it all down to that last championship game – the finished novel.

Perhaps, alternatively, the different games in the normal season are different types of writing. The post-season is your overall body of work.

The head coach is the natural editor in your brain. A little more of this. A little less of that. Those elements for that particular match, or these elements for this piece of writing, in order to be successful.

Hopefully, you can see where I am going with this.

Tomorrow, I will try and convince you of what Bill Belichick can bring to our creative endeavours.