Paula Scher: Graphic Designer

My creative tv programme for the day is from Netflix – Abstract, The Art of Design.

You will quickly realise, as I did, that you are far more familiar with Scher’s work than her name.

The episode is a subtle masterclass in how to design and create a unified theme which can be used to maintain the central message in a number of settings.

What’s the unifying theme in your creative work?

This doesn’t mean that you have to do only one thing but perhaps think in phases or projects.

Everything you put out is part of your brand and you need to make people aware of that brand. The connectivity of your branding is drawing your visitors further into your work.

Get onto Netflix and check out the series and this episode in particular.

And here are a couple of links to get you onto a brief biography of Paula Scher and her company site.

See how much of her work you know here.

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